Management Team
Ralph Cesena Jr. - President
Ralph is a 24 year Information Technology professional with extensive experience
developing, deploying, and supporting custom software systems. His experience spans both client / server
and web deployed application development, with an emphasis on web since 1994.
It was during 1990 that the Internet became the focus for businesses. Ralph was the visionary behind IneedAvacation.com,
responsible for transforming a small, family-owned, local retail travel agency into one of Disney's Premier
Travel Providers. By transitioning the business from a traditional "brick and mortar" operation, to a
web-based ecommerce model during the early days of Internet commerce, the business realized sales increases of over 1500%
in just the first year on the web. The site first premiered on Compuserve in the early 90's.
In 1996, Internet 5 was born as an independent consultancy specializing in Information Technology software solutions
development. The businesses first client was ALLDATA Corporation, where Ralph
was hired as Project Development Coordinator for RepairShops.com,
an R&D project that developed a Vertical Portal for the Auto Repair Industry.
In 1998, Ralph became one of six founders of AUTOVIA Corporation.
Autovia was a privately held Business-to-Business DOT COM startup, backed by $32 Million in venture capital
funding, that specialized in automating the $5+ Billion auto parts distribution market via the Internet.
In 2001, Ralph joined Synergex International as Director of Product Management and Software Development where he was
the primary visionary behind VisualSmart, the web's first OLAP Analytics solution offered
in an Application Service Provider business model. This Java product was integrated with
SalesForce.com data to provide CRM Analytics to SalesForce's customers for
Marketing, Sales and Support.
In 2004, Ralph returned to consulting as Internet 5 Technology Solutions, most recently completing a .NET document
workflow automation project for the Sacramento County Probation and an Education Course Schedule
Management Application for the Central California Safety Council.
Marcel Isaila - Director, Offshore Development
Marcel is a resident of Bucharest, Romania and is responsible for directing and managing Internet 5
development teams located in Eastern Europe. Marcel brings over 10 years of software development
management experience to the team.
© 2003 Internet 5 Consulting, All Rights Reserved.